One question we're sometimes asked is why Skinnys cost what they do, when generic socks can be had for a few bucks a pair.
It really comes down to what it takes to produce Skinnys and the fact that they're manufactured in more limited quantities.
They're a little pricier, but you won't find this type of product anywhere else.
Simply put, most shoe manufacturers design their shoes for "average" heels, even though around 25% of us would benefit from a slimmer-designed heel cup.
For those of us in the narrower group, off-the-shelf shoes often have heel cups that just have too much space—too much air—leaving a gap between the shoe and our heel. For non-padded shoes (dress shoes, loafers, boat shoes, etc.), there's even less room for error. And so our shoes slip off our feet.