One question we're sometimes asked is why Skinnys cost what they do, when generic socks can be had for a few bucks a pair.
It really comes down to what it takes to produce Skinnys and the fact that that they're not made for everyone.
Simply put, most shoe manufacturers design their shoes for "average" heels, even though around 25% of us would benefit from a slimmer-designed heel cup.
For those of us in the narrower group, off-the-shelf shoes often have heel cups that just have too much space—too much air—leaving a gap between the shoe and our heel. For non-padded shoes (dress shoes, loafers, boat shoes, etc.), there's even less room for error. And so our shoes slip off our feet.